Charlotte’s branding

A personal brand that intersects with my purpose-driven businesses.

A brief history

I’ve provided consultancy and technical training services in some capacity since 2017 and my brand(s) have evolved quite a lot since then. Originally my branding was centered on the idea of “Visible Data” and R was entirely at the centre of everything I did (and wanted to do).

Then in 2023 I started to sketch out ideas on the differences between plotting, charting and telling data stories which eventually condensed down into “Graph Plot Chart Data Story”. Finally, in 2026 after a successful pitch of my dataviz software startup to the SETsquared incubator in Bristol I have arrived on the following,

GPCDS Labs

GPCDS Labs Ltd is the legal name for Visible Data, my startup where we’re building Pier. Pier is a human-first dataviz coach and recommendation engine.

VizData Consulting

My personal consultancy work is now provided under VizData Consulting. You’re on this site, welcome.

Brand palette

I built a vibrant, highly accessible brand palette containing a total of 25 colours back in 2023 when I designed the original idents to describe “Graph Plot Chart Data Story”. I love these colours.

The colour palette is used sparingly within this website, my own consultancy VizData Consulting. However, all other assets within the branding including the idents are owned and used exclusively by GPCDS Labs which trades under Visible Data.

#30CED1 Graph

  • Medium turquoise colour
  • Represents positive sentiments

#E0BE36 Plot

  • Macaroni and cheese colour
  • Represents different topics

#FA8A5B Chart

  • Basket ball orange colour
  • Represents different topics

#EB526F Story

  • Pinkish red colour
  • Represents negative sentiments

#D8F794 Other

  • Light khaki colour
  • Represents different topics

Fonts

We use two fonts:

  • Headings: Space Grotesk

  • Body: Plus Jakarta Sans